Web Design: From Boring Service to Visual Culture
Cleaning services are no longer about buckets and mops. We started with a complete website redesign to show that modern cleaning is about technology, transparency, and service.
Visually, we drew inspiration from digital product interfaces: creating a sleek design, adding animations, and carefully structuring the content. Now, the cleaning company’s website looks like a product landing page for a tech-savvy audience — stylish, clear, and convincing.
Web Development: From Template Solution to Digital Product
The client’s old website was built on a builder, loaded slowly, and didn’t convey any value to a progressive audience. We rebuilt everything from scratch.
The frontend is fast, responsive, with modern UI elements. The backend features an easy-to-use request management system, integrations with messengers, and CRM. As a result, we transformed the cleaning service into a full-fledged digital service that communicates with tech company audiences in the same language.
SEO: From Invisiblity to Demand Leaders
Cleaning companies rarely focus on SEO, and that’s a missed opportunity. After technical optimization, we developed the website structure around search queries specific to the tech segment: office cleaning, coworking support, server room cleaning, and more.
Google Ads: From Budget Waste to Targeted Demand
Previously, the client’s ads led to a general landing page and were shown to everyone — from grandmothers to owners of country houses. But we knew that if the cleaning service wanted to reach tech company audiences, the ads needed to speak their language.
We completely revamped the advertising strategy:
— Created separate landing pages for different segments (IT offices, coworking spaces, creative hubs)
— Launched campaigns targeting keywords that the digital audience actually searches for
— Set up extensions, lead tracking, and remarketing
About the project
- Client
- Optimal Crew, Inc
- Services
- Web Design
- Web Development
- SEO Services
- Google Ads
- Timeline
- 8 weeks
- Year
- 2023
At Optimal Crew, we blend cutting-edge technology with unparalleled expertise to deliver exceptional maintenance services, ensuring every space we touch is transformed into a pinnacle of cleanliness and sophistication.