Web Design: From an Outdated Website to a Tool for Trust and Sales
When the owner came to us, his website looked like a store window from 2008 — everything seemed to be there, but no one was coming in. It didn’t inspire, persuade, or sell.
We crafted an entirely new visual identity: modern, with clean typography, visual storytelling, and elements that highlighted the company’s expertise. The design wasn’t just about making a good first impression — it was built for conversion.
Now, the website reflects not the company’s past, but its current leadership and ambitious future.
Web Development: From Technical Debt to Digital Acceleration
Beyond its appearance, the website was plagued by slow loading times, mobile errors, and a clunky admin panel. We rebuilt it from the ground up, embedding business logic directly into the architecture: CRM integrations, online booking, instant inquiries, and comprehensive analytics.
Now everything runs fast, smoothly, and reliably. The new website isn’t just a page on the internet — it’s a system the business can rely on as it scales.
GMB: From Losing Local Clients to a Steady Stream from Maps
The company’s Google Business profile was neglected: outdated information, no photos, no reviews, and the map pin led to the wrong building. We brought it back to life — updated the location, polished the profile, added visuals, and launched active review management.
Now the business consistently ranks in the local top 3, and the steady stream of calls and map directions has become a tangible source of leads.
Everything runs fast, smooth, and reliably. The new website is no longer just an online page — it’s a scalable system the business can rely on.
SEO: From Invisiblity to Regaining Leadership
The company had built its name over decades, but no one was remembering it in search results anymore. We started with technical SEO and completely rebuilt the website’s structure. We added pages targeting real search queries from the audience, strengthened the expert content, and began actively working on external SEO.
After 4 months — top rankings for key queries, a 480% increase in organic traffic, and the first inquiries without ads. SEO gave the business its voice back in the digital space.
Now the business consistently ranks in the local top 3, and the steady stream of calls and map directions has become a tangible source of leads.
Everything runs fast, smooth, and reliably. The new website is no longer just an online page — it’s a scalable system the business can rely on.
Facebook Ads: From Chaotic Campaigns to Authoritative Promotion
Previously, the advertising was chaotic: reach was there, but no clients. We restarted everything from scratch. We built the campaign around “first-person marketing” — with real stories, reviews, and behind-the-scenes content.
Each ad became a part of the trust funnel: from awareness to conversion. The cost per lead decreased by 2.5 times, and the brand started to generate not just interest, but respect.
Google Ads: From Wasting Budget to Hitting the Mark
Paid advertising was running, but it wasn’t working. After an audit, it became clear: no structure, no strategy, no tracking. We segmented the campaigns, selected high-converting keywords, and implemented analytics with a complete funnel.
Each ad became a part of the trust funnel: from awareness to conversion. The cost per lead dropped by 2.5 times, and the brand began to generate not just interest, but respect.
About the project
- Client
- Roofing and Siding of Cape Cod, LLC
- Services
- Web Design
- Web Development
- SEO Services
- Google Ads
- Google My Businesse
- FB Ads
- Timeline
- On going
- Year
- 2024
Last year, the owner of a once-thriving business walked into our office with a heavy heart and an urgent problem. His company, a leader in its niche, was losing market share at an alarming rate. Revenue had flatlined, and for the first time in years, the company failed to hit the coveted $1 million mark. The competitive landscape was shifting, and his once-loyal customer base seemed to be slipping through his fingers.
After a deep dive into the company’s operations, it became clear: outdated digital assets and a lack of cohesive marketing were silently draining his business.
We rolled up our sleeves and got to work. First, we designed a new, cutting-edge website—one that didn’t just look good but was engineered to convert. Then came a tailored SEO strategy, pulling his company back into the spotlight for the keywords his audience was searching for. But we didn’t stop there. Using “first-mans marketing” techniques, we positioned the company not just as a service provider but as a thought leader, building trust and authority.
The results? In just months, the tides turned. Despite being the off-season, the business is now generating over $500,000 per month in revenue. Confidence is building as quickly as the numbers are climbing. And by the time the peak season arrives, we project to not only reclaim a dominant share of the market but also see revenues soar by 200-300%.
This isn’t just a comeback story—it’s proof that with the right strategy and execution, even the steepest declines can be reversed. The future is bright for this company, and we’re proud to have played a part in its transformation.
Would you like to be next? Let’s talk.